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What are Free &
Negatively Priced Products?
Catch up with the fundamental concepts.
A free product is exactly what it sounds like — something you give away at no cost to the end user, while a negatively priced product is one that doesn’t just cost $0 — it gives more value than $0. It’s better than free. It pays you to freely use it. The product itself is free, and it comes with something extra. They both can be sponsored via advertising & other sources of funding.
Who is this book for?
This isn’t a typical startup book. You’re not here to launch another app or run ads until something clicks. You’re here to give things away for free or better than free, and still build a profitable, scalable business that helps people.
Start-up Founders & Entrepreneurs
who want to launch a company that gives away free or negatively priced goods and use ads on packaging to fund those goods.
Marketers
who want to learn about the new ad medium which has potential to reach anyone in the world.
Industry Professionals
who want to better understand the future of marketing, manufacturing, and CPG.
Anyone
who wants to replace outdated systems with smarter, fairer models and create something that matters and helps real people.
The Problems We Are Solving
4.4 Billion
Lack access to safe drinking water in their homes
2.5 Billion
Face food insecurity issues
1.3 Trillion
Kilos of annual food waste
