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McDonald’s has already revolutionized fast food once — and the next transformation could make their burgers completely free. With ultra-low production costs, targeted ads on packaging and apps, affiliate commissions, and valuable consumer data, McDonald’s could earn more revenue per burger by giving it away than by selling it. In this future, every napkin, bag, and QR code becomes a new piece of advertising real estate — turning the world’s biggest burger chain into one of th

The book How to Make a Free Product Company dedicates an entire chapter to showing how everyday items — from tampons, seeds, coffee, and beer to EV charging and transportation — can become free or negatively priced using innovative business processes. It also explains that not all free products are equal: some, like water, reach everyone, while others, like diapers or apple juice, target specific audiences or offer longer ad exposure.

ChatGPT said: Germany’s Affordables.io has burst onto the startup scene with a free water project and plans to offer free supplements like protein and even free pasta next. Their raw, viral videos showing free water distribution in paper cartons — one nearing a million views — have quickly put them in the spotlight. With their rapid growth, the only question left is when they’ll launch the world’s first free German beer.

FreeWater’s new book How to Make a Free Product Company introduces six innovative free vending machine models designed for anyone to build and customize. Each model adds smarter security, more personalized advertising, and new revenue streams — culminating in a machine that prints real-time labels with ads, QR codes, and AR layers. By open-sourcing what could have been multiple patents, FreeWater is empowering entrepreneurs to reinvent vending and transform how physical produ

Austria’s Werbewelle is leading the free product revolution in Europe, distributing free bottled water funded entirely by advertising. In just 12 months, they’ve partnered with over 130 advertisers, including brands like Lamborghini, and are on track to deliver their one millionth beverage within six months. Their rapid growth proves that free and negatively priced products aren’t just a concept — they’re the future of consumer goods worldwide.

In August, FreeWater took part in one of the most impactful global water initiatives to date — #TeamWater , the project launched by...

Every year, thousands of new business books are published — but very few of them introduce truly original ideas. Most recycle familiar...

Free Paani is Pakistan's first free beverage company. The innovative startup distributed a million bottles their first year.

The consumer packaged goods (CPG) industry is one of the most established business sectors in the world. For over a century, the model...

FreeWater, the world's first free beverage company wants companies like Coke, Pepsi, and Nestle to copy their business models.

Three different FreeWater bottle ads! Every revolutionary idea sounds impossible at first — and FreeWater was no exception. When founder...

How to Make a Free Product Company is a step by step guide to making projects like freewater.io in a number of different industries. It's the first book the discuss the difference between free and negatively priced business models, how they work, and how to scale the concepts worldwide.

The world's first free period product company in Australia launches a network of free vending machines.

Trump could use the FreeWater business model to ease the suffering of millions of Americans

Free and negatively priced products aren’t limited to water — they can transform entire industries, from food and transportation to EV charging, hygiene, and even cannabis. By layering advertising, data, and engagement onto everyday goods and services, companies can eliminate cost barriers and scale impact globally. This model turns essential products into platforms for revenue, philanthropy, and innovation across every sector of the economy.

Consecutive delivery, honest data, and app-store layers work together to power the future of free and negatively priced products. Products are delivered automatically, generating real consumer data that helps companies make smarter decisions and tailor future offerings. These insights fuel a growing digital ecosystem, where physical goods become platforms for apps, services, and new revenue streams.

A piece of secondary packaging that is being used as ad space by multiple brands. Introduction: The Future of Advertising Isn’t Online —...

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.

Introduction: What If Giving Was Effortless? What if solving the world’s biggest problems didn’t require billionaires, government...