Our Story
From the founder of FreeWater, the world’s first negatively priced beverage company that makes its product free by printing ads on the packaging — and then takes it a step further by donating to charity with every unit. FreeWater isn’t just a brand — it’s a new economic model. A movement. And a blueprint for others to build their own free and negatively priced products.
About the Author
Josh Cliffords
FreeWater Founder, Author
Since 2015, Josh has poured his entire life into the research and development for these models. He’s made every mistake, so others don’t have to. He’s worked with some of the largest brands in the world. He’s helped to launch and scale multiple negatively priced projects in multiple countries. And he’s learned how to build a grassroots movement from the ground up.
This book is the playbook he wishes he had at the beginning. If he had this knowledge ten years ago, he could have reached the same level of success in a tenth of the time and at a fraction of the cost. It’s built from scars, sweat, and belief — and it’s just the beginning.