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Targeted, Multi-Slot Advertising Business Model: How Splitting Packaging Unlocks New Revenue and Free Products
A piece of secondary packaging that is being used as ad space by multiple brands. Introduction: The Future of Advertising Isn’t Online —...
Joshua Cliffords
Oct 34 min read


The Packaging Is the New Interface: Connecting the Physical and Digital Worlds
Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.
Josh Cliffords
Oct 34 min read
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