A piece of secondary packaging that is being used as ad space by multiple brands. Introduction: The Future of Advertising Isn’t Online —...

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.