top of page


Why Does FreeWater Wants Coke, Pepsi, and Nestle to Copy Their Business Model?
FreeWater, the world's first free beverage company wants companies like Coke, Pepsi, and Nestle to copy their business models.
Joshua Cliffords
Oct 72 min read


Consecutive Delivery, Honest Data, and App-Store Layers: The Future of Free Product Ecosystems
Consecutive delivery, honest data, and app-store layers work together to power the future of free and negatively priced products. Products are delivered automatically, generating real consumer data that helps companies make smarter decisions and tailor future offerings. These insights fuel a growing digital ecosystem, where physical goods become platforms for apps, services, and new revenue streams.
Josh Cliffords
Oct 34 min read


The Packaging Is the New Interface: Connecting the Physical and Digital Worlds
Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.
Josh Cliffords
Oct 34 min read
bottom of page