FreeWater’s new book How to Make a Free Product Company introduces six innovative free vending machine models designed for anyone to build and customize. Each model adds smarter security, more personalized advertising, and new revenue streams — culminating in a machine that prints real-time labels with ads, QR codes, and AR layers. By open-sourcing what could have been multiple patents, FreeWater is empowering entrepreneurs to reinvent vending and transform how physical produ

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.

ChatGPT said: What if the products you use every day didn’t just cost nothing — but actually gave something back? Free and negatively priced goods transform ordinary consumption into a built-in act of philanthropy, funding donations, manufacturing, and distribution through advertising and new revenue layers. This model unlocks smarter supply chains, honest data, and a more compassionate economy where every product becomes a chance to change the world.