Josh Cliffords

Free and negatively priced products aren’t limited to water — they can transform entire industries, from food and transportation to EV charging, hygiene, and even cannabis. By layering advertising, data, and engagement onto everyday goods and services, companies can eliminate cost barriers and scale impact globally. This model turns essential products into platforms for revenue, philanthropy, and innovation across every sector of the economy.

Consecutive delivery, honest data, and app-store layers work together to power the future of free and negatively priced products. Products are delivered automatically, generating real consumer data that helps companies make smarter decisions and tailor future offerings. These insights fuel a growing digital ecosystem, where physical goods become platforms for apps, services, and new revenue streams.

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.