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BVRE vs. AVRE Business Model: The Two Core Economic Models Powering Free and Negatively Priced Products
BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.
Josh Cliffords
Oct 34 min read


Free and Negatively Priced Products Are The Future of Philanthropy, Manufacturing, and Everyday Life
ChatGPT said:
What if the products you use every day didn’t just cost nothing — but actually gave something back? Free and negatively priced goods transform ordinary consumption into a built-in act of philanthropy, funding donations, manufacturing, and distribution through advertising and new revenue layers. This model unlocks smarter supply chains, honest data, and a more compassionate economy where every product becomes a chance to change the world.
Josh Cliffords
Oct 33 min read
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