The book How to Make a Free Product Company dedicates an entire chapter to showing how everyday items — from tampons, seeds, coffee, and beer to EV charging and transportation — can become free or negatively priced using innovative business processes. It also explains that not all free products are equal: some, like water, reach everyone, while others, like diapers or apple juice, target specific audiences or offer longer ad exposure.

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.

ChatGPT said: What if the products you use every day didn’t just cost nothing — but actually gave something back? Free and negatively priced goods transform ordinary consumption into a built-in act of philanthropy, funding donations, manufacturing, and distribution through advertising and new revenue layers. This model unlocks smarter supply chains, honest data, and a more compassionate economy where every product becomes a chance to change the world.