The Future Is Free: How Thousands of Products Can Become Free or Negatively Priced

One of the most powerful chapters in How to Make a Free Product Company is dedicated entirely to showing readers how to turn everyday products and services into free — or even negatively priced — offerings. It’s not just theory. The book walks through real examples like free tampons, vegetable seeds, coffee, beer, legal cannabis, transportation, EV charging stations, and more, while also explaining the business processes that make these models possible.

The message is simple: once you understand how to fund products with alternative revenue streams — advertising, affiliate sales, data, digital services, or backend commerce — the same principles can be applied to thousands of different consumer goods. From essential daily products to niche offerings, anything people use can be transformed into a platform for revenue generation instead of a product with a price tag.

Another key chapter explores a crucial insight: not all free product ad mediums are created equal. Some products are simply more effective advertising vehicles than others. For example, FreeWater works for virtually anyone on earth because everyone needs water — making it one of the most universal ad platforms ever created. But the moment you offer free apple juice, the audience narrows — not everyone drinks it. Free diapers will attract parents, while free adult diapers will target older consumers directly.

Other products offer advantages in exposure time. A hand soap dispenser might stay on a countertop for months, generating far more impressions than a single-use product. Even geography plays a role: free olive oil in the U.S. might last for months because most people eat out frequently, but in Italy, where home cooking is part of daily life, that same bottle might be used up in a week — meaning more frequent ad exposure and more opportunities for revenue.

These chapters highlight an important truth: free and negatively priced models aren’t one-size-fits-all. The best opportunities come from understanding which products reach which audiences, how long they stay in use, and how they fit into people’s daily lives. When you combine that knowledge with the strategies laid out in the book, you unlock an almost unlimited number of opportunities to build free businesses — and shape the future of consumer goods.