FreeWater, the world's first free beverage company wants companies like Coke, Pepsi, and Nestle to copy their business models.

How to Make a Free Product Company is a step by step guide to making projects like freewater.io in a number of different industries. It's the first book the discuss the difference between free and negatively priced business models, how they work, and how to scale the concepts worldwide.

Free and negatively priced products aren’t limited to water — they can transform entire industries, from food and transportation to EV charging, hygiene, and even cannabis. By layering advertising, data, and engagement onto everyday goods and services, companies can eliminate cost barriers and scale impact globally. This model turns essential products into platforms for revenue, philanthropy, and innovation across every sector of the economy.

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

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