The book How to Make a Free Product Company dedicates an entire chapter to showing how everyday items — from tampons, seeds, coffee, and beer to EV charging and transportation — can become free or negatively priced using innovative business processes. It also explains that not all free products are equal: some, like water, reach everyone, while others, like diapers or apple juice, target specific audiences or offer longer ad exposure.

FreeWater’s new book How to Make a Free Product Company introduces six innovative free vending machine models designed for anyone to build and customize. Each model adds smarter security, more personalized advertising, and new revenue streams — culminating in a machine that prints real-time labels with ads, QR codes, and AR layers. By open-sourcing what could have been multiple patents, FreeWater is empowering entrepreneurs to reinvent vending and transform how physical produ

The consumer packaged goods (CPG) industry is one of the most established business sectors in the world. For over a century, the model...

FreeWater, the world's first free beverage company wants companies like Coke, Pepsi, and Nestle to copy their business models.

A piece of secondary packaging that is being used as ad space by multiple brands. Introduction: The Future of Advertising Isn’t Online —...

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.