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From Laughter to a Global Movement: The Story Behind FreeWater
Three different FreeWater bottle ads! Every revolutionary idea sounds impossible at first — and FreeWater was no exception. When founder...
Ivana Cliffords
Oct 72 min read


How to Make a Free Product Company is Changing the World!
How to Make a Free Product Company is a step by step guide to making projects like freewater.io in a number of different industries. It's the first book the discuss the difference between free and negatively priced business models, how they work, and how to scale the concepts worldwide.
Ivana Cliffords
Oct 72 min read


How the Trump Administration Could Use the FreeWater business model to Save Americans Money & Grow the Economy
Trump could use the FreeWater business model to ease the suffering of millions of Americans
Joshua Cliffords
Oct 72 min read


Applications Across Sectors: Why Free and Negatively Priced Products Will Touch Every Part of Life
Free and negatively priced products aren’t limited to water — they can transform entire industries, from food and transportation to EV charging, hygiene, and even cannabis. By layering advertising, data, and engagement onto everyday goods and services, companies can eliminate cost barriers and scale impact globally. This model turns essential products into platforms for revenue, philanthropy, and innovation across every sector of the economy.
Josh Cliffords
Oct 34 min read


The 10% Rule: How Everyday Choices Can Change the World
Introduction: What If Giving Was Effortless? What if solving the world’s biggest problems didn’t require billionaires, government...
Josh Cliffords
Oct 33 min read
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