Every year, thousands of new business books are published — but very few of them introduce truly original ideas. Most recycle familiar...

How to Make a Free Product Company is a step by step guide to making projects like freewater.io in a number of different industries. It's the first book the discuss the difference between free and negatively priced business models, how they work, and how to scale the concepts worldwide.

Packaging is no longer just a container — it’s a powerful interface that connects physical products to the digital world. A bottle, box, or wrapper can now launch websites, trigger augmented reality, deliver personalized offers, and collect valuable data. By turning packaging into an interactive platform, companies unlock new revenue streams, deeper engagement, and endless opportunities to create impact.

BVRE and AVRE are the two core business models that make free and negatively priced products possible. BVRE uses the physical packaging itself as valuable advertising space to fund the product, while AVRE layers in digital experiences, apps, and interactions to generate additional revenue. Together, they create a powerful blueprint for making almost anything — from bottled water to premium services — free or even profitable to give away.

Introduction: What If Giving Was Effortless? What if solving the world’s biggest problems didn’t require billionaires, government...

ChatGPT said: What if the products you use every day didn’t just cost nothing — but actually gave something back? Free and negatively priced goods transform ordinary consumption into a built-in act of philanthropy, funding donations, manufacturing, and distribution through advertising and new revenue layers. This model unlocks smarter supply chains, honest data, and a more compassionate economy where every product becomes a chance to change the world.